Commercial organisations have invested significant amounts of time and money trying to identify patterns in customer data that will yield valuable insight for reducing cost or increasing profitability. However, enterprise data warehouses have proven expensive, time-consuming and difficult to implement and specialist skills are needed to distinguish intelligence in the data from the surrounding noise.

Within the customer management market, we specialise in customer insight — generating and using customer intelligence to optimise an organisation's interactions with its customers. By utilising intellectual property developed in our core intelligence business — such as the pioneering Detica NetReveal® social network analysis tool — we can provide our commercial clients with state-of-the-art solutions to information-intensive problems at a fraction of the time and cost of conventional approaches.

• customer experience optimisation;
• user-centred design;
• usability research and analytics;
• customer profiling and targeting;
• customer churn management;
• viral marketing.