Ubiquitous connectivity and the digitisation of media have given rise to a new generation of consumer that looks to access music, movies, TV shows and games regardless of device, network, time of day or geographic location. This in turn is challenging media and entertainment companies to establish new business models as consumers slowly but inexorably shift from physical media to digital media. At the same time, the fundamental relationship between media companies, content creators (i.e. writers, directors, producers, developers and recording artists) and consumers is evolving.

Meanwhile, the customers for whom music, TV and movies are ultimately produced are increasingly armed with powerful consumer electronics devices. This new generation of consumers will maintain their insatiable appetite for music, movies and entertainment, but that appetite will be increasingly personalised toward the particular media that moves them. They will continue to find ways to enjoy the content they like on the devices they own and carry. As such, many will select the best service offering available to them, whether it is legal or not.

For their part, content producers have made the piracy problems worse by failing to understand the titanic changes ubiquitous connectivity has created in the marketplace. Moreover, studios and record labels have relied on an 'interdiction' strategy that seeks to stop piracy without addressing the growing needs of consumers, and have suffered because of it.

This Yankee Group Report, commissioned by Detica, presents two strategies for pulling the record and movie industries out of their tailspins in the form of a balanced approach to reducing unauthorised digital content copying.

To read the report, please click here.

To view our recent press release commenting on the BERR digital piracy consultation, please click here.

To view our recent press release urging greater collaboration in the digital download debate, please click here.