Research shows that 42% of those most likely to adopt 3G services may be prepared to switch banks if their own does not make 3G services available to them.
Detica research shows companies set to ride on positive consumer reactions to 3G services but need to move quickly and address the potential barriers, to avoid 'The WAP Trap'.
Detica research shows that only 'early adopters' are comfortable with, and taking full advantage of self-service communications technology as it stands at present.